Campaigns are a huge part of my work and the sort of work days I hugely enjoy. I love the high energy and the amazing creatives I get to work alongside on set.

Brands I have worked with on their campaigns include BMW, JD, Carolina Herrera, JW Anderson, New Era, Hoodrich, Top Golf and many more. I work with a range of brands that offer very different product and services, so the brief and look they want can range from very natural for lifestyle campaigns such as Top Golf and more glamorous for high end brands such as Carolina Herrera.

I have always thought it is very important to research the brand before a campaign to really get a feel for the brand and their identity. I have found this helps me add my own creative spin on the looks for the campaign, while staying in keeping with the brief.

A lot of campaigns are very long days of 10-12 hours with 4/5 models. The morning will often be very manic to get all the models ready quickly to maximise shooting time. While the afternoon will often be topping up the makeup and running on set to touch up the makeup or hair to make sure it is perfect for every shot taken.

On campaigns the key makeup artist/ hair stylist will often have an assistant to help with the workload especially if the day is time pressured with a lot of models. So if you are looking to get into makeup for campaigns I would suggest reaching out to makeup artists to gain experience on set through assisting them.

I have a lot of exciting campaigns coming out this summer, so stay tuned!